A
new progressive management tool is now available
to critically examine/review marketing & sales
operations within an organization. The basic aim
is to bring competitiveness through organized approach
and increase per man productivity with innovative
ways and reduction in cost/overheads.
We work on this important exercise taking a combination
of various elements per the company's predetermined
priority needs.
-
A Critical Review of the Division's
Performance
-
Evaluation of the existing Marketing
Systems & Procedures
-
The impact of
Trade/Promotion Schemes
-
One-up approach
by effective Marketing Communication Strategies
-
Ways
to minimize the Division's Cost/Overheads
- Increase
Per Man Productivity of the Sales Team
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The
Audit primarily will have an objective analysis of
the above steps and with aim at bringing higher efficiency
at the planning and implementation levels. Independent
and impartial periodic checks are essential to gear
up marketing/sales efforts towards retaining customer
loyalty.
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